My Experience

Dec 2024 - Present

Own all product design efforts for the Swell dashboard and Storefront Theme Editor 2.0, ensuring cohesive UX/UI across complex workflows.
Led the design of the Storefront Theme Editor 2.0 and contributed to its successful beta launch, delivering a more intuitive and powerful customization experience for users.
Collaborate closely with engineering and product teams to define and iterate on features, from wireframes to high-fidelity designs and prototypes.
Contribute front-end code enhancements and UI tweaks using Tailwind, Liquid, HTML, and CSS, bridging design and development for a smoother handoff process.
Use Git to manage version control and collaborate with developers on implementation details.
Balance product thinking with visual design, optimizing user flows for clarity, scalability, and accessibility.
Conduct regular UI audits and usability reviews to identify improvements and maintain a polished, consistent user experience.

Mar 2021 - Sep 2024

Oversaw and managed the eCommerce sites for Slumber Cloud and Avec Goods on Shopify, ensuring optimal performance and UX across both brands.
Collaborated closely with executives, the marketing team, and developers to design and implement strategies to enhance the UX journey and optimize site performance.
Spearheaded A/B testing initiatives using platforms like Intelligems, Convert, and VWO to improve CVR and customer engagement.
Oversaw the launch of three new Shopify sites, improving site speed, CVR, bounce rate and cart abandonment.
Implemented data-driven decision-making processes by establishing KPIs and performance metrics to monitor Shopify website effectiveness.
Successfully navigated supply chain challenges by optimizing inventory forecasting and demand planning.
Fostered a customer-centric culture within the eCommerce team, encouraging innovation and collaboration to solve complex challenges and enhance user satisfaction.

Apr 2019 - Mar 2021

Led a small team of designers and developers to maintain and enhance the eCommerce experience for OnTech Smart Services, utilizing Shopify to drive improvements in user engagement and conversions.
Led the design and development of enterprise-level design systems, ensuring consistency across multiple DISH digital products and platforms.
Collaborated with cross-functional teams, including product managers and developers, to create intuitive user interfaces and seamless user experiences for multiple brands.
Conducted user research and usability testing for a Shopify store, enhancing the checkout process by integrating custom scheduling features that improved customer experience and retention.
Utilized Sketch and Invision to create wireframes, prototypes, and high-fidelity UI designs, streamlining communication and reducing design iteration cycles with development.
Provided mentorship to junior designers, fostering a culture of collaboration and continuous learning within the team.

Jan 2018 - Nov 2018

Played a key role in establishing a successful marketing agency, focusing on developing Shopify and Magento websites for a diverse client base.
Oversaw end-to-end user experience (UX) and visual design for various projects, ensuring seamless integration of branding and functionality.
Led the design and development of custom eCommerce websites that drove client revenue growth through optimized user flows and enhanced usability.
Conducted user research and testing to inform design decisions, leading to higher client satisfaction and increased conversion rates.
Developed responsive, high-fidelity prototypes and mockups for websites, ensuring a mobile-first approach that improved customer engagement.
Managed client relationships by delivering tailored design solutions, aligning business objectives with creative strategies to meet client goals.